First, build a customer-centric culture
- Engage and enpower employees
- Listen and engage customers
- Put processes in place to measure and monitor performance
- Take action
The top two actions CEOs and their company’s could take to increase Americans’ TRUST in businesses they deal with everyday:
- 72% point to “doing a better job delivering on their promises” and;
70% point to “standing behind their company’s advertising.”
Full chart of actions CEOS and their companies can take to increase trust
Fifty percent or more of Americans ALSO suggest:
- Increased disclosure of the origin of foods, medicines, etc. (67%)
- Certify products sold have been inspected and are safe (66%)
- Treat their customers and employees better (65%)
- Better quality of service from employees (64%)
- Institute a code of conduct in the company (59%), and;
- Have someone in the company who knows you (50%)
Other potential CEO actions that could increase TRUST include:
- Taking a more active interest in the community (40%)
- Disclosing more information about their financials (36%) and;
- Having employees get to know you (27%)
Additionally, you need to develop a path to sustainable market success through operational excellence, product/service differentiation, and customer loyalty.
Available charts:
Extent to which company's effort would increase consumer trust