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Children's Food and Beverage Advertising Initiative
Children's Food and Beverage Advertising Initiative
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Welcome to the Children's Food and Beverage Advertising Initiative.
The Initiative is a voluntary self-regulation program comprising many of the nation's largest food and beverage companies. The Initiative is designed to shift the mix of foods advertised to children under 12 to encourage healthier dietary choices and healthy lifestyles.
Highlights:
Statement of Elaine Kolish, VP & Director, CFBAI, and Wayne Keeley, VP & Director, CARU On “How Television Fast Food Marketing Aimed at Children Compares with Adult Advertisements” Aug. 28, 2013
“Responsible Marketing: A Report Card on Industry Progress” GMA Growth and Public Policy Summit presentation (July 2013)
CFBAI's Uniform Nutrition Criteria Fact Sheet (June 2013)
CFBAI 2013 Cereals Snapshot (May 2013)
CFBAI Product List (May 2013)
CFBAI 2011 Progress Report (Dec. 2012)
Nutrition Standards Table (Dec. 2012)
2012 Snapshot of Advertising on Children’s Programming (June 2012)
CFBAI Whole Grains Fact Sheet (May 2012)
CFBAI Category Specific Uniform Nutrition Criteria (July 2011)
Current participants' pledges:
Burger King Corp.
Kraft Foods Group, Inc.
Campbell Soup Company
Mars, Inc.
The Coca-Cola Company
McDonald's USA
ConAgra Foods, Inc.
Mondelez Global LLC
The Dannon Company
Nestlé USA
General Mills, Inc.
PepsiCo, Inc.
The Hershey Company
Post Foods, LLC
Hillshire Brands
(formerly Sara Lee Corp.)
Unilever United States
Kellogg Company
More Information and CFBAI Key Documents
About the Initiative
Company Pledges
Enhanced Core Principles
Outside Resources
Contact Us
