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Children's Food and Beverage Advertising Initiative

Welcome to the Children's Food and Beverage Advertising Initiative.

The Initiative is a voluntary self-regulation program comprising many of the nation's largest food and beverage companies. The Initiative is designed to shift the mix of foods advertised to children under 12 to encourage healthier dietary choices and healthy lifestyles.

Highlights:

CFBAI 2011 Progress Report (Dec. 2012)

Nutrition Standards Table (Dec. 2012)

CFBAI Product List (Dec. 2012)

CFBAI 2012 Cereals Snapshot (Oct. 2012)

2012 Snapshot of Advertising on Children’s Programming (June 2012)

CFBAI Whole Grains Fact Sheet (May 2012)

Audience Definitions (March 2012)

CFBAI Category Specific Uniform Nutrition Criteria (July 2011)

Comments to the Interagency Working Group on Food Marketed to Children

Current participants' pledges:

Burger King Corp. Kraft Foods Group, Inc.

Campbell Soup Company Mars, Inc.

The Coca-Cola Company McDonald's USA

ConAgra Foods, Inc. Nestlé USA

The Dannon Company PepsiCo, Inc.

General Mills, Inc. Post Foods, LLC

The Hershey Company Hillshire Brands (formerly Sara Lee Corp.)

Kellogg Company Unilever United States

Burger King Corp.	Kraft Foods Group, Inc.
Campbell Soup Company	Mars, Inc.
The Coca-Cola Company	McDonald's USA
ConAgra Foods, Inc.	Nestlé USA
The Dannon Company	PepsiCo, Inc.
General Mills, Inc.	Post Foods, LLC
The Hershey Company	Hillshire Brands (formerly Sara Lee Corp.)
Kellogg Company	Unilever United States

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Children's Food and Beverage Advertising Initiative

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