February 22, 2011
BBB Charity Effectiveness Symposium
Mastering the New Normal:
Strategies and Insights from Change Leaders
This symposium focuses on strategies to address challenges in the difficult “new normal” funding environment. Speakers discussed case studies from innovative change leaders, reviewed the benefits of focusing tightly on mission goals, pointed out pitfalls to avoid when planning cause marketing efforts, and shared insights about effective implementation of charity branding.
Click Here for whitepaper
AGENDA:
Part I. Keynote Address Click Here for video
The Now Needs for the New Normal
Speaker: Doug Bauer, Executive Director of The Clark Foundation
Introduced by Ronna Brown, President, Philanthropy New York
Question Moderator: James A. Krauskopf, Distinguished Lecturer and Director, The Center for Nonprofit Strategy and Management, Baruch College School of Public Affairs
Part II. Panel Discussion Click Here for video
Champions for Change: Learning from Leaders
Moderator: Timothy J. McClimon, President, American Express Foundation
Panelists:
Charles Best, Founder and CEO, Donorschoose.org
Cheryl Dorsey, President, Echoing Green
Sheena Wright, President & CEO, Abyssinian Development Corporation
Part III. Featured Speaker Click Here for video
Insights from the Charities Bureau
Speaker: Jason R. Lilien, Bureau Chief of the Charities Bureau, State of New York Office of the Attorney General
Part IV. Panel Discussion Click Here for video
Breakthrough Strategies: Using Mission Focus to Drive Effective Nonprofit Branding, Partnerships, and Results
Moderator: Carol Cone, Managing Director and Executive Vice President, Brand & Corporate Citizenship, Edelman
Panelists:
Lucy Cabrera, Ph.D., CAE, President & CEO, Food Bank for New York City
Caryl M. Stern, President & CEO, U. S. Fund for UNICEF
Susanna Zwerling, Vice President, Government and External Affairs, Verizon New York
