Internet Logo Use
BBB accredited businesses wishing to display a BBB trustmark for online uses, such as a Web site, join the BBBOnLine Reliability Seal program, for which there is a modest extra fee in addition to dues. The BBBOnLine Reliability Seal program has been widely recognized and praised as a very important business self-regulation program for the Internet.
The Administration sees the BBBOnLine Reliability Program as a model for voluntary actions that can promote consumer confidence in online transactions.
- U.S. Government Working Group on Electronic Commerce
Thanks to BBBOnLine, consumers can shop on the Web with confidence, knowing that any merchant whose site bears the familiar BBB logo has passed a thorough inspection by this well-known and trusted organization.
- PC World
Internet shoppers…should ensure the products they want are in stock and learn the shipping date when they order, double-check a Web site’s quality the Better Business Bureau or BBBOnLine and keep records about their purchases.
- USA Today
When shopping online, Consumers can "click to check" on the BBB Reliability Seal, view a BBB reliability report confirming that your company is an accredited business that abides by the BBB’s standards, and then return at once to your Web site. This greatly encourages customer confidence in doing business with your company through your Web site. Only BBB accredited businesses can display the BBBOnLine Reliability Seal.
All BBBOnLine Reliability Seal accredited businesses agree to participate in one of three possible Dispute Resolution Programs. For this reason BBBOnLine members are also automatically entitled to enjoy the non-Internet forms of BBB logo use permitted under the Membership Identification Program.