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10/01/2007

FTC - Sorting Out "Green" Advertising Claims

Grocery shelves, hardware stores, card shops, and other retail operations are filled with products and packages announcing environmental features that may influence your purchasing decisions. But when it comes to products and packaging, what do claims like "environmentally safe," "recyclable," "degradable" or "ozone friendly" really mean? The Federal Trade Commission (FTC) and the Environmental Protection Agency (EPA) want you to know. The FTC, in cooperation with the EPA, has developed guidelines for adv


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