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12/01/2006

FTC - Screening Advertisements: A Guide for The Media

Fraudulent claims can show up in ads for a wide variety of products and services. Most use similar terms and techniques to entice a reader, listener, or viewer to respond favorably to an ad. This publication includes general tips on how to screen ads effectively and particular tip-offs - "buzz words" or techniques - to help you identify some of the most common types of deceptions that are found in ads for get-rich-quick schemes, weight loss fraud, health fraud, credit repair and loan scams, travel fraud and product misrepresentations. By learning to spot the tell-tale signs of fraudulent advertising, you can protect your customers, your bottom line, your reputation, and the good name of your legitimate advertisers.

12/01/2006

FTC - Complying with the Credit Practices Rule

The Federal Trade Commission staff prepared this business booklet to help finance companies, retailers, and other creditors comply with the Credit Practices Rule, which went into effect March 1, 1985. This booklet tells you what the Credit Practices Rule requires, who must comply, and what transactions are covered. It also discusses liability for rule violations and how exemptions are granted.

01/01/2005

FTC - Avoid Fake-Degree Burns By Researching Academic Credentials

If you’re a hiring manager or human resources professional, chances are you review applications and resumes from people who want to work for your organization or who want to be promoted. Some applicants may list credentials — like a bachelor’s, master’s, or doctoral degree, or a professional certification — that sound credible, but in fact, were not earned through a legitimate course of study at an accredited institution.

10/01/2002

FTC - GETTING NOTICED: Writing Effective Financial Privacy Notices

To help businesses create more useful privacy notices for their customers, several federal agencies* brought together a panel of communications experts to talk about effective communications tools and techniques. The consensus among the experts was that meaningful communication can enhance customer confidence and trust – and that the GLB notice requirement can offer an opportunity to make that happen.

12/01/2001

FTC - In The Loupe: Advertising Diamonds, Gemstones and Pearls

If you advertise or sell jewelry, the claims you make about the products must be accurate. The Federal Trade Commission's (FTC's) Jewelry Guides offer specific information on how to describe jewelry products truthfully and non-deceptively and how to disclose material information to consumers. This brochure highlights the sections of the Jewelry Guides that concern diamonds, gemstones and pearls. You may need to scrutinize your product descriptions to make sure they are not misleading and that they disclose material information to consumers.

11/12/1999

FTC - How To Comply with the Privacy of Consumer Financial Information Rule of the Gramm-Leach-Bliley Act

The Gramm-Leach-Bliley Act was enacted on November 12, 1999. In addition to reforming the financial services industry, the Act addressed concerns relating to consumer financial privacy. The Gramm-Leach-Bliley Act required the Federal Trade Commission (FTC) and other government agencies that regulate financial institutions to implement regulations to carry out the Act's financial privacy provisions (GLB Act). The regulations required all covered businesses to be in full compliance by July 1, 2001.

08/01/1998

FTC - Measuring Up! Good Packaging Practices for Dairy Products

Federal and state agencies have recently conducted two studies of the accuracy of net content statements on cartons of milk. A 1997 study found that many containers of milk sold at wholesale and retail and many cartons of milk served in schools, universities and hospitals contained less than the amount stated on the label. Although the individual package shortages were very small, the cumulative effect of short-filling can be significant over time and across the industry.


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