BBB Forum
LEADING THE RECOVERY:
RESTORING TRANSPARENCY AND TRUST IN BUSINESS
MAY 12, 2009 , 8:00 AM TO 12:30 PM
Sponsored by The Bank of New York Mellon
Event Host: Time Inc., 1271 Avenue of the Americas at 50th St. , NYC
PROGRAM AGENDA
8:00 AM Registration/Breakfast/Networking
WELCOMING REMARKS
8:30 AM Claire Rosenzweig, CAE, President and CEO,
Better Business Bureau Serving Metropolitan
New York and its Education and Research Foundation
8:35 AM Rhonda Joy McLean, Deputy General Counsel,
Time Inc.
EVENT HOST
LEADERSHIP PRESENTATIONS
8:40 AM FEATURED REMARKS:
Building Transparency and Integrity
STANLEY S. LITOW
Vice President, Corporate Citizenship &
Corporate Affairs,
IBM President, IBM International Foundation
9:20 AM SPECIAL REPORT:
The Responsible and Sustainable Board
JOHN DeROSE
Senior Manager,
Audit & Enterprise Risk Services
Deloitte & Touche LLP
10:00 AM Refreshment Break
SPONSOR’S WELCOMING REMARKS
10:10 AM Patricia A. Sampson, Managing Director
The Bank of New York Mellon
PANEL DISCUSSIONS
10:15 AM Responsibility Strategies for Rough Times
CAROL CONE, Chairman and Founder, Cone Inc.,
Panel Moderator
KATHRYN C. BROWN, Senior Vice President,
Public Policy Development & Corporate
Responsibility, Verizon Communications, Inc.
DANIEL J. OSHEYACK, Vice President,
Philanthropic Initiatives,
Time Warner
CAROLINE ROAN, Vice President,
Corporate Responsibility,
Pfizer Inc. and President Pfizer Foundation
11:25 AM Ethical Marketing Challenges
STUART ELLIOTT, Advertising Columnist,
The New York Times,
Panel Moderator
PENRY PRICE, VP, Advertising Sales, North America
Google Inc.
LEONARD L GORDON,
Director-Northeast Regional Office,
Federal Trade Commission
PENRY PRICE, Vice President,
Advertising Sales, North America, Google
RANDALL ROTHENBERG, President and CEO,
Interactive Advertising Bureau
RONALD R. URBACH, Partner, Co-Chair,
Advertising,
Marketing & Promotions Practice Group,
Davis & Gilbert LLP
12:35 PM Conclusion of Program
12:35 PM Annual Meeting of BBB Accredited members
12:45 PM Adjournment of Annual Meeting